You Would Rather Be... Full Size Version Share | Have A Question About This Topic? Address Thank you! Oops! Related Contents What Smart Investors Know Smart investors take the time to separate emotion from fact. The Investment Risk No One’s Ever Heard Of You face a risk for which the market does not compensate you, that can not be easily reduced through diversification. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.